Research methodology and data collection finds its way to more and more classrooms in (higher) education. As a result of the global pandemic and subsequent lockdown, more attention is devoted to online data collection and fieldlabs. As a teacher or lecturer, it can be difficult to keep on track with the latest developments in the curriculum, let alone to draft new lesson plans.

Therefore, in this tutorial we provide all the required elements for a complete lesson plan for a practicum assignment on working with mobile research tools in (higher) education. This specific lesson plan has been implemented in the course Brand, Design and Psychology and is intended for a practical seminar of approximately two hours of working in small groups. It provides a step-by-step guide for students to build their first online study to measure brand perception. But, of course, feel free to adapt and change the plan to your liking to engage your students the most.

Read online a shortened version of the lesson plan

Download completeResultal Practicum Introduction Assignment (pdf)